Russell Hoyte, in his 40’s has already acquired a lifetime’s experience of shaping and surfboard building.
From successful glassing shop owner to sailboard facility manager and sailboard shaper, to production surfboard shaping some of the biggest surfboard companies in the world, Russell has acquired the skills and design attributes to create custom boards to suit a majority of the surfers and waves in the world.
He believes in personal customer relationship, attention to detail and excellence in his craft.
“Discovering the small, subtle distinctions in surfboard building that make an everyday good board into a great board is one of the many reasons I love this work and continue to pursue cutting edge design and manufacturing. I continue to work with the most advanced materials that I can find and believe that the attention to detail and nuances are what sets an average board apart from a magic board. My greatest moments in surfboard design are hearing from a customer whose boards have exceeded their expectations.”Family, friends and community are a priority to him and his family and their goal is to have a place that not only produces great surfboards, but provides a place for building community